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Hallmark Youthcare (Richmond, Virginia)



Medical Director

Mario Gomez, MD joined Hallmark Youthcare in 1993 and has served as the Medical Director since 2010. He is a graduate of Vanderbilt University, Eastern Virginia Medical School and Virginia Commonwealth University. Dr. Gomez is Board Certified and specializes in neurodevelopment, trauma, and addiction disorders. He has a special interest in pharmacotherapy and values the history taking and slow medication management for all diagnostic categories.

As Medical Director, Dr. Gomez, oversees the medical staff at Hallmark and all assessment and clinical treatment programs. He provides Hallmark staff with sound and clear direction in order to promote best practices while serving the youth with his expertise in diagnosing, pharmacological management and innovative thinking.


Mario Gomez MD, Medical Director

Chief Administrative Officer

Di Hayes, MS is the chief Administrative Officer of Hallmark Youthcare, serving as the agency's leader since July 2010. Ms. Hayes, a holder of Master's Degrees in both Counseling and Recreation and Undergraduate Degree in Education has been a human-service professional for nearly thirty years. In the course of her varied career, Ms. Hayes has assumed roles of increasing responsibility and complexity, including many years dedicated to work with adolescents suffering from the effects of trauma.

As CAO, she brings a wealth of experience, grounded in her training as teacher, clinician, and administrator. She has integrated these skills to become an expert designer and manager of complex systems of care, aimed at assisting youth and families to meet their full potential.


Di Hayes, Chief Administrative Officer

Assistant Administrator

Christine Rech, RN is the Assistant Administrator at Hallmark Youthcare. She received her nursing education at Williamsport Hospital School of Nursing and Lycoming College and has been in the nursing field for 40 years (25 of those in Psychiatric/Behavioral care). She has been with this organization for 20+ years, having started her facility career as a unit nurse, transferring to Utilization review 1993 and becoming the Director of that department in 1995; in 2007, she assumed the role of Chief Nursing Officer and in 2011 she became the Assistant Administrator. She has a passion for detail and a vision for every resident to receive exceptional nursing care.


Christine Rech, Assistant Administrator

Chief Clinical Officer

Brian Chizuk, is a Licensed Clinical Social Worker with a Master’s Degree in Social Work from Virginia Commonwealth University. He has 18 years of experience working in the human services field and for the last 15 years he has specialized in the area of residential treatment services and independent living with individuals (and their families) with dual diagnoses; working as the Residential Director and Clinical Coordinator for Group Home services across the state of Virginia. As the Chief Clinical Officer, his focus is on training and development of his Management Team in addition to our Youth Counselors to ensure the highest level of services are being provided to the youth we care for at Hallmark.


Brian Chizuk, Chief Clinical Officer

Program Director

Gayzelle Eggleston Thomas, BS has over 27 years of experience in Mental Health, Juvenile Corrections and Rehabilitation fields. She has worked in the public and private sectors in residential treatment programs and community-based corrections.   Mrs. Thomas began her career as a Juvenile Correctional Officer for the Virginia State Department of Juvenile Justice and has served as a Correctional Rehabilitation Counselor, Special Placement Counselor, Intensive In-home Counselor and an After School Counselor.  As the Residential Program Director she focuses her attention to maintaining a safe and structured environment for the residents and helping them to achieve their goals.


Gayzelle Eggleston Thomas, Program Director

Education Director

Lynn Quash, M.ED has served as Education Coordinator/Director for the past seven years She has a B.S. in business education from Norfolk State University and a M.E.d in Curriculum and Instruction – Administration. Prior to joining the team at Hallmark, she served for over 14 years as a teacher and Education Coordinator at a residential treatment center in the Tidewater area. In addition, she has been an instructor at the community college level. Mrs. Quash was educated at Norfolk State University and The George Washington University. Mrs. Quash enjoys being with her students and daily seeks to have them leave the school with some information or understanding that they did not have when they arrived. This is a challenging task that she does not take lightly. She believes it is a pleasure to work with children and be a part of their growth and maturation.


Lynn Quash

Activities Therapy Director

Sarah Hamner, CTRS received a B.S. degree in Therapeutic Recreation from Longwood University. Ms. Hamner was sure of two things; a desire to work with children and to have fun doing it. For the past 31 years (11 of those at Hallmark Youthcare) she has been able to achieve this. She is a Certified Therapeutic Recreation Therapist and uses her passion for art and creativity to allow the residents to build on their strengths and better cope with tough situations. She finds it rewarding to provide unique and interactive ways to promote positive expression of feelings. She has found that by identifying skills and talents, the residents’ confidences and self-esteem are boosted; therefore, they become better equipped to deal with loss. Sarah encourages the residents in some of the same activities she enjoys; including art, music, cooking, the outdoors, running, and spending time with loved ones.


Sarah Hamner, Activities Therapy Director

Director of Clinical Assessment/Community Relations

Julie Plotz, MS is the Director of Clinical Assessment and Community Relations. She has been with the agency since February 1988, and in the Admissions Department since 2002. Ms. Plotz has a Master of Science degree in Rehabilitation Counseling from Virginia Commonwealth University and a Bachelor of Science degree in Therapeutic Recreation and Leisure Services from Radford University. Ms. Plotz is an accomplished behavioral healthcare professional with 28 years experience working with children, adolescents and their families in a psychiatric residential setting. In her role, she brings a strong work ethic, strong clinical skills, effective relationship building skills and articulate communication abilities coupled with a passion for serving customers. Her commitment to helping youth is demonstrated in her ability to put incoming residents at ease and facilitate a smooth admission process.


Julie Plotz, Intake Director

Business Director

Veronica Landrum has more than twenty years experience in the finance industry. She started while in college as a Bankcard Collector for Signet Bank. Fifteen years ago took her financial talents from banking to healthcare when she came to work at Hallmark Youthcare as a Patient Account Representative. After leaving the company for a few years to start her own billing company she returned in 2002 to Hallmark Youthcare to relocate the Business Office from Atlanta to Richmond and has been the Business Office Director since. Veronica enjoys using her business skills to help at risk youth.


Veronica Landrum, Business Director

Director of Human Resources

Tiffany Vadella joined Hallmark Youthcare in July of 2010 as the Director of Human Resources. In her current role she oversees the daily operations of the Human Resources and Staff Development departments and serves as a member of the Executive Leadership Team. She has over ten years of experience working in the human resources, human rights and risk management fields in behavioral healthcare, government contract and private industry settings. Her dedication and commitment to the values and beliefs of Hallmark Youthcare along with her skills and knowledge allow for the attainment of common goals that benefit the agency and communities they serve.

Tiffany Vadella, Director of Human Resources

Food Service Director

Matthew J. Novosel is originally from Clarkston Michigan where he began his career in food service as a teenager. Matt has compiled nearly twenty years as a chef in many restaurants, most notably Nemacolin Woodlands Resort in Farmington Pennsylvania and the Silver Tree Inn at Deep Creek Lake in Maryland. Matt moved to the food service side in 1992. Joining Lankford Sysco Food Services as Executive Chef and test Kitchen Manager. Matt has been a Serve Safe, safe food handling instructor for over 16 years. He is looking forward to this new setting and is happy to be a part of the Hallmark team.


Matthew J. Novosel, Food Service Director

Plant Operations Director

Ken Plotz is Hallmark’s Plant Operations Director. During an extensive career in horticulture, Ken was able to learn and practice skills in carpentry, plumbing, electricity and mechanics. As a contractor and owner of two businesses Ken has also worked with developers in management, marketing and sales.


Ken Plotz, Plant Operations Director

Community Liaison

Wendi B. True is a native of the Shenandoah Valley and has many years of marketing experience in residential treatment for children and adolescents. She enjoys serving as a state officer for VJJA and is involved in many community activities. Wendi has a can-do attitude and is dedicated to helping families. Wendi has a passion to assist in helping young people get the treatment they need so they can go on to live productive and fulfilling lives in their communities. She has great communication skills and outstanding customer service with government agencies.


Wendi B. True, Community Liaison

Nursing Practice Coordinator

Marsha Frazier, RN, is the Nursing Practice Coordinator. She has 40 years of nursing experience having received her nursing education in San Francisco, California. She has an extensive nursing background, to include work in Respiratory ICU, Telemetry Care, Substance Abuse, Nursing Supervisor, and teaching LPN students. She has been at Hallmark since 2007 starting in Staff Development and has worked in Utilization Review and Treatment Planning. She and Christine Rech have worked closely together to stress Best Nursing Practice which allowed her to continue to work as the Nurse Educator at Hallmark. She has been the Nursing Practice Coordinator since October of 2012. Hallmark’s goal is to provide excellent nursing care which is intrinsically tied to improved resident outcomes. Her belief is in educating nurses in the delivery of optimal quality care using evidence based practice to achieve Hallmark’s vision of providing excellent nursing care to our residents.


Marsha Frazier, RN | Nursing Practice Coordinator

Director of Community Based Services

Rosey Sushkoff, LCSW received her Bachelor’s and Master’s in Social Work from East Carolina University. She has worked with at-risk youth and their families since 1993. Rosey worked at Hallmark Youthcare from 1998-2008 as a Program Therapist, Director of Admissions and Director of Social Work. After a brief time away, she returned to Hallmark in July 2013 to resume her commitment to children, adolescents, and adults. She has strong clinical skills, which along with her administrative duties have prepared her to guide her staff in insuring the best care for the individuals we serve. She is a strong advocate of self care and in her free time she enjoys running, swimming, reading and time with her family.


Rosey Sushkoff, LCSW : Director of Community Based Services

Activity Therapy Coordinator

Shakita Hart, CTRS received her B.S. in Therapeutic Recreation from Virginia Commonwealth University. She soon became a Certified Therapeutic Recreation Specialist and joined the agency’s Activity Therapy Department where she provided creative and therapeutic groups for nine years. Ms. Hart encouraged the residents to build age appropriate social relationships, develop skills of team work, and utilize appropriate coping strategies to maintain in stressful situations. She did this by providing opportunities for laughter and involvement in arts and crafts, cooking, sports, mind challenging games, and community reintegration outings. She uses many of these activities to build quality time with her family. Ms. Hart became the Coordinator of Activity Therapy in July of 2013. In her current role she hopes to communicate the benefits and importance of therapeutic recreation interventions and continue her passion of helping youth overcome traumatic experiences and strive to develop healthy leisure life styles.


Shakita Hart, CTRS | Activity Therapy Coordinator


A Virginia, D.C. and Maryland Medicaid Provider. Tricare TRICARE Approved.
Licensed By: Department of Mental Heath


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