About Us



Hallmark Youthcare was founded in 1976. Originally called Psychiatric Institute of Richmond, located in the Highland Park area of Richmond, it was a Treatment Center/Special Education Program serving children, adolescents, and adult patients. In 1992, the residential program expanded to 50 beds and moved to its current setting in Goochland County, Virginia. Purchased by Hallmark Systems in April 1995, Hallmark Youthcare expanded to 84 beds and focused solely on adolescent residential treatment and assessment and diagnostic services. 

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Frequently Asked Questions (FAQs)


Who do we serve?

We serve at-risk youth, ages 11-17, and their families. These youth have manifested emotional and behavioral disturbances. Their diagnoses may include anxiety, depression, bipolar disorder, post-traumatic stress disorder, substance abuse disorders, ADHD and Oppositional Defiant Disorder.


What kinds of treatment services are offered?
Hallmark Youthcare offers

  • Assessment and Diagnostic Services
  • Short and Long-term Residential Services
  • Educational Services
  • Dual-Diagnosis (Mental Health and Substance abuse/Chemical Dependency) Services
  • Treatment for Sexually Acting Out Youth


What kind of educational services are offered?
McAfee Academy is our on-campus school. As an accredited member of the Virginia Association of Independent Specialized Education Facilities (VAISEF), McAfee Academy is licensed by the Virginia Department of Education to offer both regular education and special education services, including those outlined on the Individual Education Plan (IEP). We work with the public schools to ensure that all educational needs are met, including SOLs, and that the youth is smoothly transitioned back into public school.

Do you address substance abuse issues?
Yes. Hallmark Youthcare employs psychiatrists and program therapists with expertise in addiction. We offer specialized individual, family and group therapies for youths with these issues.

Does Hallmark Youthcare offer acute or crisis stabilization services?
No. If you are in need of these services, please call 911 or go to your nearest emergency room. In the event that a resident develops the need for acute care, staff at Hallmark Youthcare work closely with Goochland Emergency Services.

What is the average length of stay for a resident at Hallmark Youthcare?
The length of stay depends upon the needs of the resident. On average, residents require 4-6 months of treatment.

What is The Sanctuary Model?
The Sanctuary Model is an empirically supported trauma-informed model for residential services. Building on the strengths of each child, our program addresses four key areas:

S – Safety: physical, emotional, social, and moral
E – Emotional regulation skills
L – Loss and trauma therapy
F – Future vision and goals for a better life

These four areas are known as the SELF framework. Every aspect of residential care, from community living to therapy, incorporates an emphasis on these areas. Every staff member, including housekeepers, maintenance personnel, and dietary workers as well as administrators, teachers, nurses, therapists and mental health technicians, are trained in this model and seek to support residents in these key areas.

What are the requirements for visitation/family therapy?
Hallmark Youthcare strongly encourages family contact. Regularly scheduled visitation hours are held Saturday and Sunday from 1-4:30 p.m. Your Program Therapist will adjust visitation to accommodate any difficulties you might have with the regular schedule.

Therapists at Hallmark Youthcare facilitate face-to-face family therapy on a weekly basis. Hallmark believes strongly in working with the families. When a family is unable to participate in person, therapeutic contact between youth and family is supplemented by phone sessions.

In addition, a Family Support Group, led by Program Therapists, is offered on a monthly basis to assist parents and family members in learning to understand and more effectively respond to their youth. We highly recommend participation in this group.

What is the level of interaction between boys and girls in the residential program?
The boy’s units and girl’s units are located on opposite sides of the facility. Boys and girls are not allowed to go into each others living space. All residents are under direct supervision of staff at all times. They participate in school activities and some recreational activities together.


Where is Hallmark Youthcare located?
Hallmark Youthcare is located in a park-like setting at 12800 West Creek Parkway in beautiful Goochland County, Virginia. Our building is a locked, secure residential home for at-risk youth.


How do I apply?
The staff in our Intake Department are highly knowledgeable and eager to assist you. Please contact them at :

Toll Free: 1-800-966-4782
Local: 804-784-6432
Fax: 804-784-5261

How quick is the referral/admission process?
The process requires information to determine the appropriateness of placement, funding resources, space availability and completion of admission documentation. Our intake department works closely with you to ease and expedite this process.

What insurance is accepted?
Hallmark Youthcare accepts Medicaid and community funding (typically through FAPT, CSA or schools) for residential services. This includes Virginia Medicaid, Maryland Medicaid, and Washington, D.C. Medicaid.

Can a parent refer an adolescent to Hallmark Youthcare?
Yes, though Residential treatment requires independent verification by a physician that the youth meets the medical necessity for the care. Our Intake Department personnel will explain these processes to parents and assist them with admission.

What is FAPT?
(Family Assessment and Planning Team) is a panel of individuals from the community who, with input from the youth and family, assess the strengths and needs of the youth, determine what services are needed, and develop a service plan for the youth and family.

How do I qualify for Medicaid?
Contact your local Department of Social Services/Human Services Department and request an application for Medicaid. Apply as a "Family of One" under the adolescent's name.